How can you make a difference?
Do you want to shape the future of media together? Spread the word about the Future Media Initiative and the Public-Private Partnership proposal by:
Signing our FMI Declaration of Support
Sign the document online and show your support:
Or download our FMI Declaration of Support here and send a signed version to Sarah.Geeroms@vrt.be
Are you an independent media professional and want to support the Future Media Initiative? Download this version of the Declaration of Support and send a signed copy to Sarah.Geeroms@vrt.be.
Lobby towards your local policy makers
Download the email you can send to your local policy makers and add the accompanying letters as an attachment.
Show your support on socials
Share the FMI video and tag us with the following copy:
🤝 Why we’re supporting the Future Media Initiative & why you should too 🤝
As a European media company, we recognize that our industry is at a critical crossroads. Rapid technological change and the dominance of global platforms are reshaping how content is created, distributed and consumed – challenging our ability to inform, entertain and uphold democratic values.
That’s why we are proud to support the Future Media Initiative (FMI): an ambitious, industry-led effort to drive innovation, digital sovereignty and resilience across Europe. 🌍 By joining this coalition, we are committing to:
🤝 Collaborate with fellow European media organizations to accelerate innovation in content, distribution, personalization, monetization, and trust.
💪 Invest in new technologies and business models that strengthen our competitiveness and resilience.
🎯 Advocate for targeted EU support and policy frameworks that enable the FMI to scale its ambition and deliver real impact.
🗞️ Promote the values of pluralism, transparency and editorial independence in the digital public space.
Why does this matter? Without collective action, we risk losing control over the digital infrastructures that shape our culture, public discourse, and democracy. The FMI offers a proven, scalable framework to empower European media to compete globally while safeguarding our democratic values.
We invite all media companies, policymakers and industry partners to support the Future Media Initiative! Let’s work together to ensure that Europe is not just a consumer of global media technologies, but a designer of its own digital public space.
Join us in shaping the future of media! 👉 https://www.futuremediahubs.com/future-media-initiative
#FutureMediaInitiative #MediaInnovation #DigitalSovereignty #Collaboration #EuropeanMedia