Trend Reports
In order to strengthen the European media innovation sector, Future Media Hubs conducts a yearly trend analysis and stakeholder survey. These analysis are published in annual Trend Reports, including concrete recommendations for media companies with regard to business and innovation strategies, AI and technology, games and interactive media, audience engagement and trust, journalism and media(tech) startups.
2026 Trend Report
The 2026 Trend Report focusses on the biggest (and smaller) trends for media companies looking into business strategies, MediaTech, AI, audience engagement, games, interactive media and news.
- Vertical storytelling, ultra‑short formats and flashy visuals dominate screens, while podcasts are becoming longer, calmer and more in‑depth
- Media is less something to be watched and more something to be experienced
- Traffic from search engines and social media is drying up, while AI‑generated summaries are replacing the traditional search for news
- More and more people are avoiding news because it feels overwhelming, too negative or simply too much
- AI risks becoming the next gatekeeper - deciding and even creating what people see
2025 Trend Report
In this 2025 trend report, you can find insights into the Future of News, Gen Z, Games and Media, New Tech and AI, and the Entertainment, Music and Mediatech Ecosystem. These comprehensive reports cover numerous trends and sub-trends that are highly relevant to media organisations, such as:
Changing media formats and channels
The importance of connections and relationships
The dominance of platforms and influencers as the new gatekeepers
News fatigue and the decline of trust in traditional media
AI as an accelerator of digital transformation in media