Sarah Geeroms

Sarah Geeroms has built a diverse 20-year career, combining over a decade in private sector business development, negotiation, and networking with coordinating events, partnerships, and volunteer coaching at an NGO. Since May 2017, she works for VRT innovation.
Sarah founded Future Media Hubs, an initiative uniting 55+ European public and commercial media leaders to drive transformative innovation and strategic collaboration. Building on this success, she now leads the launch of the Future Media Initiative (FMI), a groundbreaking Public-Private Partnership proposal aimed at empowering the European media sector to lead in next-generation storytelling, advanced technologies, and sustainable business models for the digital era.
Meanwhile, Sarah continues her work on strategic partnerships for various departments of VRT and remains closely involved in other projects within VRT innovation.