Mission

The Games & Engagement Hub connects media professionals interested in how games, esports, streaming and interactive formats are changing the way people engage with content. Gaming isn't just entertainment anymore. It's become a powerful storytelling medium and a social platform that creates connections with audiences that traditional media can't ignore any longer. 

Members exchange insights on collaborating with the gaming industry, from working with major studios to independent creators building their own worlds. The Hub also explores how to experiment on third-party platforms like Roblox, Fortnite and Minecraft and what the pitfalls are of placing your content on someone else's platform. Discussions cover interactive storytelling with game engines like Unreal, immersive experiences through AR/VR/XR, how to approach game studios for partnerships, what's working in esports coverage and creating gamified content that resonates with people. 

Members share what's landing with their audiences and what missed the mark. It's where you work through the challenges of game technologies together and bridge the gap between traditional media thinking and gaming culture. The Games & Engagement Hub exists to help media companies engage audiences in ways that go far beyond just passive viewing.