Dana Coppens

Dana is a user experience researcher in the VRT innovation team, where curiosity meets strategy and ideas are tested against human needs. With a love for asking the right questions, Dana investigates not just what users do, but why they do it and how media, technology, and design can better fit into people’s everyday lives. She believes that great innovation starts with listening, and that empathy is what allows insights to grow into meaningful products and experiences that resonate with audiences beyond the screen.