FROOMLE.AI
More than 50% CTR increase, also improving more fundamental metrics. Thanks to the Froomle AI we are able to boost the relevance of our customer experience by means of automatic personalization. This not only lifts click-through-rates up to 50% but also more fundamental metrics. The Froomle AI is fast, reliable and able to handle any spike in traffic. It is a pleasure to work together with Froomle. They cooperate on the end-result as a partner, take ownership and they are always quick to act upon our requests.
Our data taught us it’s always better to show a personalised list vs. a non-personalised list, as we saw CTR improvements up to 50% on our personalised boxes. We learned this by continuously A/B testing groups. Test small, get CTR uplifts, but also think about the next step. It’s common to get caught up in tracking all the pages’ success, but your role as a product manager is bigger than that. You need to lead your newsroom into personalisation by educating your team and following the adoption curve of all news brands.
Educate your team with personalisation sessions; show them the possibilities and how they can implement this and use it to their advantage. At Mediahuis, we often give personalisation sessions, together with our strategic partner, Froomle. We noticed some newsrooms have a much steeper adoption curve than others. In addition to these sessions, we also track how many pages are personalised per brand. We learned that adoption really depends on enthusiasm and understanding in the newsrooms.
More learnings: https://www.inma.org/blogs/ideas/post.cfm/mediahuis-shares-7-effective-strategies-to-personalise-news
