This Horizon 2020 project was framed under the Startup Europe initiative and was a collaboration between VRT, Media City Bergen F6S, FastTrack Growth, Thermi Business Incubator, Sofia Knowledge City Cluster and Athens Technology Center. MediaMotorEurope (MME) brought together 4 innovative hubs in Europe with a purpose of nurturing innovation in deep tech for media and creative industries. Challenges such as misinformation, accessibility, user interfaces and use of data were addressed in this 28-month program.

After 3 open calls, 3 support cycles and 61 selected and supported startups, MME ended in April 2022. Important synergies were established with other initiatives and H2020 projects, namely with STADIEM and the support and coaching provided by the programme was also key to some startups as they were then able to get financing from investors or secure profitable deals with big players in the media industry.