STADIEM (Startup Driven Innovation in European Media), is a H2020 innovation action, coordinated by VRT with an active involvement of partners EBU, Martel Innovate, F6S, Media City Bergen, NMA.VC and Storytek, and ended it's program in September 2023.

The aspiration of STADIEM was to boost the opportunities and success of media startups by developing and growing their business in close cooperation with corporate and venture partners, securing sustainable growth to success. As such, STADIEM, as a dynamic and impactful incubation and acceleration programme, aimed to develop a strong community of (non-)tech and (non-)media stakeholders to stimulate, shape and foster the application of emerging technologies. 

From the 250 startups that applied, 81 were selected, leading to 40 collaborations with 32 media players from 12 European countries that focused on challenges such as disinformation, content creation and AI-driven solutions.