ATTENTION INSIGHT
Attention Insight is an Artificial Intelligence platform, which instantly predicts where users will look when engaging with content. This AI driven pre-launch analytics tool saves months of hard work and tens of thousands in costs. What makes Attention Insight special, is the fact that this predictive eye tracking system is based on deep learning and trained on 30.800 images from eye tracking studies. In short, no eye tracking studies are needed anymore, the attention prediction model provides you a heatmap right away. Currently Attention Insight is creating a predictive algorithm for video.
The use case involved the Radio 1 and Radio 2 website. The design of both websites was tested on user experience which turned out to be very interesting, including valuable learnings. The only thing missing is the knowledge on what the next steps of the learnings could be. Once you have the information there is no further guidance on how to fix certain issues on the website, or clear steps on what should be changed. The tool only indicates what the impact will be. But what’s next?
Read the full article on the VRT Sandbox website: https://sandbox.vrt.be/attention-insights
