MIRRIAD
Mirriad is an AI powered platform built on Academy Award Winning Entertainment Technology. A unique fusion of data, technology, AI, culture and creativity that enables complete control to curate the perfect moment in content.
France Télévisions’ advertising agency, France tv Publicité, is pursuing its strategy of continuous innovation and, in partnership with the start-up Mirriad, has launched its new generation product placement offers. Thanks to the augmented reality process developed by Mirriad, the brand and/or product will naturally be integrated during the post-production into the heart of France Télévisions’ viewers’ favourite fictions, in a favourable environment and in a coherent way (set element, display, screen, etc.).
France tv Publicité now offers three tailor-made product placement offers, on daily contents such as ‘Un si grand soleil’ and ‘Plus belle la vie’, on prime time tv series (Candice Renoir, Il a déjà tes yeux, Astrid and Raphaëlle, Alexandra Ehle…), and on event operations such as the cult series, Dix pour cent (season 4). Mirriad’s technology, powered by Artificial Intelligence, is a formidable lever to naturally bring out brands. It has the advantage of increasing their notoriety in a context of quality without disrupting the experience of viewers/internet users.
More on France tv lab (in French):https://www.francetelevisions.fr/lab/start-ups/mirriad
